BIO/EXECUTIVE SUMMARY
Expertise in strategizing, planning and implementing advertising and public relations campaigns, negotiating media buys, developing collateral, web sites, direct response, promotions and special events. Personal strengths in organization, planning, leadership, management, initiative, tenacity and innovation; conversant in Spanish.
Key accomplishments in negotiating rates, positions and value-added merchandising opportunities, generating incremental revenue, establishing parameters for budget efficiencies, designing and executing innovative marketing programs as well as producing award-winning communications.
PROFESSIONAL HISTORY:
ChezHelvetica - Marketing Communications Consulting
McGuire Furniture Company - Manufacturer of designer furniture, lighting, textiles and accessories (Subsidiary of Kohler Company)
Director, Advertising and Promotions
Gump's - Specialty Retailer
Director of Advertising
Royal Viking Line - Worldwide Cruise Line
Manager, Trade Programs
Manager, Marketing Communications
Manager, Marketing Promotions
Consulting/Volunteer projects: Dining by Design, Rex Foundation. Black Rock Arts Foundation, CUESA, Fine Arts Museums of San Francisco, Zinfandel Advocates & Producers (ZAP), Philanthropy by Design, San Francisco Professional Food Society, Slow Food San Francisco, Blue Turle Spa, Puripan consumer package goods company.
EDUCATION:
Graduate Studies - Advertising, Marketing Management
Golden Gate University
B.S. Cum Laude
The Ohio State University
