Manager, Trade Programs 1987 - 1989
• Established and managed all facets of a top-producing travel agents' club
which resulted in a 15% increase in business in its first year
• Planned and controlled development of all trade communication, including
advertising and direct mail (initiated and produced a monthly newsletter)
• Analyzed product performance to target collateral distribution
• Implemented shipboard and shoreside familiarization programs/seminars
• Directed trade-related activities for new ship inauguration
• Supervised six people in sales support services
• Maintained departmental budget
• Served on the executive board for past passenger communications
Manager, Marketing Communications 1984 - 1987
• Managed activity of trade and consumer advertising; approved media plans
and new creative recommendations; tracked response data, analyzed results
• Produced and distributed a 15-title film and video library (winning seven
awards worldwide)
• Served as liaison to “Love Boat” production for four programs coordinating the
shipboard activity of 100+ producers, directors, actors and film crew
• Directed all shipboard and destination photo shoots
• Developed and supervised production of point-of-sale merchandise
• Managed shipboard marketing
Manager, Marketing Promotions 1982 - 1984
• Directed all print collateral production
• Managed trade and consumer direct mail programs
• Produced sales promotion tools (e.g. slide presentations and merchandise)
• Managed joint promotion with United Airlines Mileage Plus
Sales/Marketing Coordinator 1979 - 1982
Dispatcher 1976 - 1979; Shipboard Cruise Consultant 1977
Telephone Sales Representative (Reservations)1975 - 1976
Secretary 1974 - 1975